The Yield Doctor with James Deaker

Matt Gay, expert in Ad Operations, discusses tactics to improve your ad revenue as a publisher and campaign effectiveness as an advertiser#yieldmanagement #adops #digitalmedia

Lessons learned about Yield Management related to a Rate Card update for a New York publisher

Peter Naylor, former Sales Leader at Hulu, Netflix and Snap discusses different video advertising strategies. Different types of video advertising. How video content owners should maximize the value of their assets.

Paul Lewis discusses Top-Down and Bottom-Up Pricing. The best way to benchmark in Digital Media. Pricing New Product Introductions.

Simon Halstead discusses key programmatic advertising trends, including Curation

Tim Stephens discusses some of the challenges and insights from his many years as a Programmatic Supply Specialist in Digital Advertising

Sean Quick outlines four things that Publishers get wrong when they are implementing programmatic advertising

Ramona Gonzales shares her lessons learned from her career in Digital MediaResources Discussed. https://www.phyl.org/ Never Search Alonehttps://latinomedianetwork.com/ Latino Media Network