The Yield Doctor with James Deaker

Michael Albers, former head of Consumer Product at Verizon Media discusses the Fractional Work model

Marc Grabowski to discuss how to develop better leaders and managers in Digital Media companies. In the interview we discuss advice for new managers, common management mistakes, how companies can set up better management programs and the difference between a good manager and a good executive leader.

Greg MacDonald on 2024 Ad Tech trends, including the impact of the 2024 election, the intersection of M&A and Artificial Intelligence, and the challenges to Retail Media Networks from Cookie Deprecation

Comparison of Publisher side vs. Advertiser side analytics in Digital Media. The impact of Big Data, Cookie Deprecation and appropriate use of AI in the industry

What really happens when a publisher adds a second ad to a webpage? It may seem like an easy revenue boost—but the tradeoffs can be serious. In this video, I break down the impact on users, advertisers, and publishers alike.We walk through specific risks like brand dilution, performance drops, and advertiser backlash. If you’ve ever considered adding more ads to a page layout—or need to explain why yields are falling—this is a must-watch.🔍 What you'll learn:How a second ad affects user experience and engagementThe risks of cannibalizing advertiser performanceReal-world issues: duplicate ads, awkward pairings, and brand conflictWhy revenue gains are often smaller than expectedHow public companies must be prepared to explain yield drops📌 Chapters included below for quick reference00:00 Introduction – What Happens When You Add an Extra Ad? 00:17 Scope: Desktop Focus & Three Perspectives 01:02 Example: Adding a Second Ad to the Page 01:27 User Experience Impact 01:42 Advertiser Impact – Clickthrough & Brand Dilution 02:13 Publisher Perspective Then vs. Now 02:48 The Rise of Programmatic & Advertiser Blind Spots 03:52 Problem 1 – Same Advertiser Appears Twice 04:18 Problem 2 – Inappropriate Adjacent Content 04:44 Problem 3 – Competing Brands Side-by-Side 05:20 Advertiser Backlash – Pulling Spend from the Page 05:38 Why Do Publishers Do It? 06:04 Revenue Uplift Isn’t Proportional 06:41 Communication Breakdown & Advertiser Trust 07:03 Public Companies & Declining Yield Visibility 07:37 Final Thoughts – Tradeoffs & Long-Term Risk

An interview with Stephanie Gutnik where we discuss what is different about Digital-Out-Of-Home (DOOH) advertising from other forms of advertising, the challenges and the opportunities

Interview with Angie Eng of Angie's Career GazetteApproximate timings:[1:00] Why Angie started the Career Gazette[3:55] Key Challenges in the Market[6:45] Major industry trends (Challenges and Opportunities)[10:35] Top Advice for 2024[14:50] Engaging with the “Pay it forward” community[15:50] Rising use of Slack Groups[18:30] Growing Sectors within Digital Media[21:10] The Emotional Side of a Job Search