The Yield Doctor with James Deaker

A short story on the problems with setting a "sell-through" goal for a website and what should be done instead to maximize revenue through good Yield Management

Publishers struggle with when and how to run their own ads ("House Ads"). This video outlines the best approach to run House Ads for maximum efficiency

A short story about a lesson-learned in Yield Management - when increasing Price Realization was the wrong goal

Short story on Yield Management in Digital Advertising - An example of problems from running House ads in the wrong way

Nate McCoy shares lessons learned from 30 years of software development in Ad Tech

Discussion with Randall Rothenberg on the current fragmentation of the publisher value chain and historical parallels

Peter Naylor shares a short story about the importance of running effective advertising campaigns and chickens being sent to the slaughter

JoAnna Foyle discusses opportunities for different revenue streams for small publishers and creators

Matt Gay, expert in Ad Operations, discusses tactics to improve your ad revenue as a publisher and campaign effectiveness as an advertiser#yieldmanagement #adops #digitalmedia

Lessons learned about Yield Management related to a Rate Card update for a New York publisher