The Yield Doctor with James Deaker
Improving Yield Management in Digital Media
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Episodes
Friday Apr 12, 2024
Friday Apr 12, 2024
Comparison of Publisher side vs. Advertiser side analytics in Digital Media. The impact of Big Data, Cookie Deprecation and appropriate use of AI in the industry
Friday Mar 15, 2024
Friday Mar 15, 2024
An interview with Stephanie Gutnik where we discuss what is different about Digital-Out-Of-Home (DOOH) advertising from other forms of advertising, the challenges and the opportunities
Wednesday Jan 24, 2024
Wednesday Jan 24, 2024
Interview with Angie Eng of Angie's Career GazetteApproximate timings:[1:00] Why Angie started the Career Gazette[3:55] Key Challenges in the Market[6:45] Major industry trends (Challenges and Opportunities)[10:35] Top Advice for 2024[14:50] Engaging with the “Pay it forward” community[15:50] Rising use of Slack Groups[18:30] Growing Sectors within Digital Media[21:10] The Emotional Side of a Job Search