The Yield Doctor with James Deaker
Improving Yield Management in Digital Media
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Episodes
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
Marc Grabowski to discuss how to develop better leaders and managers in Digital Media companies. In the interview we discuss advice for new managers, common management mistakes, how companies can set up better management programs and the difference between a good manager and a good executive leader.
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
Greg MacDonald on 2024 Ad Tech trends, including the impact of the 2024 election, the intersection of M&A and Artificial Intelligence, and the challenges to Retail Media Networks from Cookie Deprecation
Friday Apr 12, 2024
Friday Apr 12, 2024
Comparison of Publisher side vs. Advertiser side analytics in Digital Media. The impact of Big Data, Cookie Deprecation and appropriate use of AI in the industry
Friday Mar 15, 2024
Friday Mar 15, 2024
An interview with Stephanie Gutnik where we discuss what is different about Digital-Out-Of-Home (DOOH) advertising from other forms of advertising, the challenges and the opportunities
Wednesday Jan 24, 2024
Wednesday Jan 24, 2024
Interview with Angie Eng of Angie's Career GazetteApproximate timings:[1:00] Why Angie started the Career Gazette[3:55] Key Challenges in the Market[6:45] Major industry trends (Challenges and Opportunities)[10:35] Top Advice for 2024[14:50] Engaging with the “Pay it forward” community[15:50] Rising use of Slack Groups[18:30] Growing Sectors within Digital Media[21:10] The Emotional Side of a Job Search