{"store":{"baseInfo":{"podcastTitle":"The Yield Doctor with James Deaker","slug":"deaker","podcastDescription":"Improving Yield Management in Digital Media","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20036630/The_Yield_Doctor_Podcast_1400_x_1400_px_6avp4.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20036630/The_Yield_Doctor_Podcast_1400_x_1400_px_6avp4_1200x628.jpg?s=115edf34272e8c6b8e57291bd8f0e879&e=png","podcastUrl":"https://deaker.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/deaker/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-k8scj-131bc16?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":25,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"deaker","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-k8scj-131bc16-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/interviews-on-digital-media-yield-management/id1788418310","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-k8scj-131bc16?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/2Zk8aqCll3qO4HELG7ix9z","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/V0MGvWcoGuL2","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-K1KxKoHYAfpw","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2025 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://deaker.podbean.com","apiCommonParams":{"t":"68451e40","clientSignature":"7331ddc181879cbb44f0bc3b5b79002a","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb25215922-2ra8s","episode":{"id":"pb25215922","idTag":"2ra8s","title":"Matt Gay Interview - Ad Operations driving Yield improvements","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20036630/5d7385832004eee3ce7e59ffb0470bc0_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog20036630/5d7385832004eee3ce7e59ffb0470bc0_1200x628.jpg?s=baa56faef919251a4ad1bd142d3d21e8&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20036630/5d7385832004eee3ce7e59ffb0470bc0.jpg","previewContent":null,"content":"

Matt Gay, expert in Ad Operations, discusses tactics to improve your ad revenue as a publisher and campaign effectiveness as an advertiser

#yieldmanagement #adops #digitalmedia

","publishTimestamp":1740008891,"duration":1288,"mediaUrl":"https://mcdn.podbean.com/mf/web/sp6dgiwwcky4578h/yt_video_TURLhkhH1vA_tb8fcr.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-2ra8s-180c3b2","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-2ra8s-180c3b2","transcriptUrl":"https://mcdn.podbean.com/mf/web/z7z9s9u3786biiyf/876ec3f1-0faa-374c-bdc5-e03be473dfb1.vtt","permalink":"/e/matt-gay-interview-ad-operations-driving-yield-improvements/","downloadLink":"https://www.podbean.com/media/share/pb-2ra8s-180c3b2?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":8,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-2ra8s-180c3b2","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fdeaker.podbean.com%252Fe%252Fmatt-gay-interview-ad-operations-driving-yield-improvements%252F&rts=2988094c64bd6e07732260ca2d4e4408a7396688","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb25215922","idTag":"2ra8s","title":"Matt Gay Interview - Ad Operations driving Yield improvements","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20036630/5d7385832004eee3ce7e59ffb0470bc0_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog20036630/5d7385832004eee3ce7e59ffb0470bc0_1200x628.jpg?s=baa56faef919251a4ad1bd142d3d21e8&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog20036630/5d7385832004eee3ce7e59ffb0470bc0.jpg","previewContent":null,"content":"

Matt Gay, expert in Ad Operations, discusses tactics to improve your ad revenue as a publisher and campaign effectiveness as an advertiser

#yieldmanagement #adops #digitalmedia