The Yield Doctor with James Deaker

Yield Stories: The Wrong House Ads

Short story on Yield Management in Digital Advertising - An example of problems from running House ads in the wrong way

Nate McCoy Building Ad Tech

Nate McCoy shares lessons learned from 30 years of software development in Ad Tech

Randall Rothenberg Interview

Discussion with Randall Rothenberg on the current fragmentation of the publisher value chain and historical parallels

Yield Stories: Peter Naylor - The Chicken Story

Peter Naylor shares a short story about the importance of running effective advertising campaigns and chickens being sent to the slaughter

JoAnna Full Interview with James Deaker

JoAnna Foyle discusses opportunities for different revenue streams for small publishers and creators

Matt Gay Interview - Ad Operations driving Yield improvements

Matt Gay, expert in Ad Operations, discusses tactics to improve your ad revenue as a publisher and campaign effectiveness as an advertiser#yieldmanagement #adops #digitalmedia

Yield Stories - Rate Card Updates

Lessons learned about Yield Management related to a Rate Card update for a New York publisher

Peter Naylor Maximizing Video Advertising

Peter Naylor, former Sales Leader at Hulu, Netflix and Snap discusses different video advertising strategies. Different types of video advertising. How video content owners should maximize the value of their assets.

Paul Lewis - Set Better Prices

Paul Lewis discusses Top-Down and Bottom-Up Pricing. The best way to benchmark in Digital Media. Pricing New Product Introductions.

Simon Halstead on Programmatic Curation

Simon Halstead discusses key programmatic advertising trends, including Curation