The Yield Doctor with James Deaker

How AI Is Reshaping Digital Advertising – A Deep Dive with Alanna Laforet

In this episode of The Yield Doctor, James Deaker sits down with Alanna Laforet—CEO of Laforet Productions and former head of the IAB Tech Lab—to unpack where AI is actually transforming digital advertising today, and where it's headed next.With experience spanning DoubleClick, Google, Omnicom, and Conde Nast, Alanna brings deep insight into how AI is reshaping media planning, creative optimization, and the ad tech stack itself.We explore:What’s real vs. hype in current AI implementationsHow startups and holding companies are approaching AI differentlyWhether AI will democratize the industry or entrench the big playersThe potential for AI tools like ChatGPT to act as publishersThe risks of fraud, fake content, and over-optimization in a post-AI worldWhether you're a publisher, advertiser, or just curious about the future of ad operations, this conversation is packed with insight and candid perspective.📌 Chapters included in the description below🔗 Connect with Alanna Laforet:LinkedIn: [Insert Link]Email: alana@stillmagazine.xyzAlanna discusses the areas where GenAI will have the most impact on the AdTech ecosystem00:00 Introduction & Guest Background 01:07 Current AI Impact in Digital Advertising 03:01 Real AI Adoption Inside Companies 04:45 Startup Frenzy & Market Fragmentation 06:00 The “Layer Cake” Problem in Ad Tech 08:13 Toward End-to-End Systems with AI Plugins 09:45 Where AI Will Have the Most (and Least) Impact 11:08 Could AI Platforms Become the Next Big Publishers? 13:36 Democratization vs. Walled Gardens 15:33 AI and the Return of Imagination 16:54 Publishers: Winners or Losers in the AI Shift? 17:38 The Ethics & Dangers of AI-Generated Content 19:53 What Excites Alanna About AI's Future 21:31 Where to Find Alanna + Closing Remarks

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